With 25+ years of marketing services experience, Peter has been at the forefront of marketing's most transformative revolutions, notably the rise of digital channels and the evolving power of data to drive brand engagement and increase marketing effectiveness.
Peter previously served as GM of Experian Marketing Services; President, Aimia, formerly Carlson Marketing; and President, FCB/New York. He led Ogilvy & Mather’s European team from Paris, servicing IBM across Europe, Middle East and Africa. He is a board member of the AEF and Columbia Business School’s Center on Global Brand Leadership, a graduate of Princeton and received his MBA from Columbia.
What was your first job out of college?
I was an advertising account executive at NW Ayer at age 21. I also had summer internships in public relations and communications during college.
What would your bumper sticker about leadership say?
People Can Do Amazing Things When Given the Opportunity
What is the most unique experience ever had?
Living and working in Paris for four years.
What is your favorite interview question?
What are you doing today that you no longer want to be doing? And what are you not doing that you would like to do?
Is there a little known fact about you or a hidden talent?
I speak fluent French.
What interesting skill would you like to learn?
I would like to have greater understanding of decorative arts and painting.
Bagels or Donuts?
Neither. Oatmeal and Yogurt.
“The addition of a Chief Operating Officer role is reflective of the great progress HelloWorld has seen in our evolution as a trusted, strategic partner to our clients.”
“You're playing with people's years of Coney Island emotions, and if you violate those, it's a serious breach of trust.”
“We have three full-time recruiters on our staff constantly scanning the marketplace. Most of the folks we have hired have been new add-ons to the staff.”