The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Merkle/HelloWorld Named a Strong Performer in Loyalty Technology

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 assesses the state of the loyalty technology solutions market with a comparison of thirteen vendors across various criteria. The report examines the current offerings in loyalty management, personalization and user experience, strength of strategy, and overall market presence.

Forrester cited Merkle/HelloWorld as “a [loyalty] platform with strong base functionality and capabilities for building engagement campaigns and programs.” Furthermore, it was noted that “clients like the “tight relationship” they have with their account teams and are impressed by the subject-matter expertise of Merkle/HelloWorld leadership.”

In the evaluation, we received the highest score possible in ten criteria, some of which include: Vision, User Experience, Rewards, Marketing Automation, Data Management, Privacy & Security, Scalability & Reliability and supporting Professional Services.

Cover of The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 with client quote: “Its real-time capabilities are very compelling.”