A Marketer’s Guide to Behavioral Economics

Behavioral Economics is causing quite a buzz these days, especially as it relates to marketing. Doesn't every brand want to know what truly drives consumer behavior -- and how they may be able to influence it? As a marketing solutions company, we'll share the basics of behavioral economics, give you a few tools to test, and show the impact these theories can have on your campaigns.

What's covered:

  • Behavioral economics basics
  • 3 theories to get started
  • Intersection of behavioral economics and design
66% change in behavior when using the Nudge Theory. - HelloWorld: A Marketer's Guide to Behavioral Economics, 2018