The Engagement Score: Measuring the Value of Brand Engagement

Measuring the impact of engagement and quantifying the return on engagement strategies is an ongoing challenge for marketers.

HelloWorld conducted a study using a scoring approach to quantify just how much engagement matters and show the impact of engagement on purchase and loyalty. For example, the data shows that there's a 21% increase in shopping visits at consumers' favorite retailers as engagement increases. That's huge!

Download this whitepaper and see how higher engagement can impact your business, or preview more stats in the press release.

21% increase in consumers who shop their favorite stores