7 Reasons CMOs Care About Promotions | helloworld.com

7 Reasons CMOs Care About Promotions

How digital engagement and rewards drive brand results

With the challenges in today’s marketplace – inflation, supply-chain issues, and pandemic recovery to name a few – brands are looking for new ways to drive results and increase profits.

Whether your brand needs to gather first-party data, engage new users, or nurture brand advocates, promotions are a creative way to drive results and ultimately impact the bottom line. Promotions leverage proven game mechanics to spark emotion and drive specific behaviors as part of a value exchange between your brand and its audience. This provides a great opportunity to build trust by giving consumers content that they care about before they’ve even purchased a product or service.

And the stats speak for themselves:

  • 40%+ of chance-to-win registrants opt in for future engagement
    (Merkle Benchmarks)
  • 81% of consumers want a relationship with a brand
    (Merkle, Loyalty Barometer Report, 2021)
  • 30-50% increase in media response rates
    (Merkle Benchmarks)

Download this eBook for seven promotion strategies and tangible executions to help overcome your business obstacles and connect with consumers.

How digital engagement and rewards drive brand results