2019 Loyalty Barometer Report

What Consumers Think of Loyalty & Reward Programs

Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and it gives a peek into near-term trends so brands can ensure their strategies are not only current but also remain relevant and impactful.

61% of consumers say that the most important way a brand can interact with them is by surprising them with offers or girts just for being a customer.