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Article
New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars
Article
Annual “Loyalty Barometer” report outlines consumer sentiments on loyalty and reward programs
Article
Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
Article
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
Article
As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
Article
After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st
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Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.
Whitepaper
The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of…