Discounts and free shipping are nice perks, but today's consumers want a higher level of service when they join loyalty programs.

Like plenty of 1980s icons, Gymboree has seen some hard times. But it's pinning its hopes for a comeback on a major rebranding effort...

Gymboree, the San Francisco-based children’s apparel retailer, launched a custom-made interactive mobile app called "Made You Smile" that animates its designs with…

How can a loyalty program remain relevant and deliver consistent value to members in this environment?

With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers’ evolving demands for…

hile revamping a program can foster an improved customer experience, driving greater value and flexibility, the decision to implement new functionality, like…

This week, to celebrate the launch of its new SweeTARTS gummies, Nestlé is inviting consumers to show off their passions for a chance to win $10,000 or over a…

Remember the race to mobile apps, when every brand believed a standalone experience was a must-have? But it wasn’t long before brands recognized the many challenges…