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Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
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Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
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The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
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As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
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After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st
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Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.
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The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of…
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When targeting a digitally-savvy shopper, how can your brand best motivate them toward your products, prove ROI of marketing campaigns, and gather shopper insights?…
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You may not be aware how your loyalty program recognizes revenue from an accounting standpoint. However, new guidelines are rolling out in December 2018, and they…