When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts

New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars

Annual “Loyalty Barometer” report outlines consumer sentiments on loyalty and reward programs

Consumers are looking for new ways for their favorite brand to reward them for their loyalty.

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the

After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st

Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.