Article
New Hires Reflect Momentum in Promotions & Loyalty Solutions and Consumer Engagement.
Article
April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…
Refine by Topic or Format
Article
Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences
Article
This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.
Article
In the loyalty world, understanding customers is make-or-break.
Article
It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”
Article
The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
Article
Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
Article
Email marketers tasked with promoting loyalty programs often wonder what will work.
Article
Some loyalty program perks are more popular than others.
Article
When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts