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Annual report highlights what’s necessary to ensure your loyalty and rewards strategies are current, relevant, and impactful.
Article
With the launch of Promotion & Loyalty Solutions, Merkle has increased its engagement capabilities to drive business results.
Article
April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…
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Article
Annual report highlights what’s necessary to ensure your loyalty and rewards strategies are current, relevant, and impactful.
Article
New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars
Article
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
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As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
Article
After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st
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Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.
Whitepaper
The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of…
Whitepaper
You may not be aware how your loyalty program recognizes revenue from an accounting standpoint. However, new guidelines are rolling out in December 2018, and they…
Whitepaper
When targeting a digitally-savvy shopper, how can your brand best motivate them toward your products, prove ROI of marketing campaigns, and gather shopper insights?…