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April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research
Article
It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”
Article
The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
Article
Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
Whitepaper
What Consumers:Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve.
Article
Email marketers tasked with promoting loyalty programs often wonder what will work.
Article
Some loyalty program perks are more popular than others.
Article
When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts