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Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
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The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
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Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
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What Consumers:Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve.
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Email marketers tasked with promoting loyalty programs often wonder what will work.
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Some loyalty program perks are more popular than others.
Article
When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts
Article
Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
Article
New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars