A recent survey of consumers around the brands they purchase from most frequently, honed in on what brand affinity looks like, the factors that strengthen consumer…

U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their award points and personal data…

Loyalty360 interviewed Michael Puffer, Senior Director of Strategy at HelloWorld, for his take on the future of voice within loyalty programs.

Time is money. So it’s little wonder why consumers are increasingly responding to brands that can streamline their everyday activities and prioritize time…

Whether you're an Alexa advocate or a fan of Google Home, it's clear that voice has become a big part of consumers' lives. Brands have taken notice and are…

Merkle, a leading technology-enabled, data-driven performance marketing agency, is celebrating the grand opening of its new 33,000 square foot office at 32 Avenue…

Lured by an immediate discount and the promise of future rewards, consumers hand over basic personal information such as email addresses and income levels to…