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Part 2: Say Hello to the HelloWorld Loyalty…

This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.

Article

Part 1: Say Hello to the HelloWorld Loyalty…

In the loyalty world, understanding customers is make-or-break.

Article

Merkle/HelloWorld Named a Strong Performer…

April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…

Article

Part 2: Say Hello to the HelloWorld Loyalty Barometer Report

This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.

Article

Part 1: Say Hello to the HelloWorld Loyalty Barometer Report

In the loyalty world, understanding customers is make-or-break.

Article

Four Best Practices for Surprise and Delight

It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”

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HelloWorld, A Merkle Company, Executive Discusses Changing Loyalty Environment

The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.

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The Price Of Loyalty: Consumers Want Discounts Above All Else

Email marketers tasked with promoting loyalty programs often wonder what will work.

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Survey reveals the best perks to build consumer loyalty

Some loyalty program perks are more popular than others.

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Study: 75% of consumers want more rewarded content like videos, survey

When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts

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The Element Of Surprise: Brands And Your Loyalty

Consumers are looking for new ways for their favorite brand to reward them for their loyalty.

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