The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve. We’ll uncover insights for engagement mechanics, reward relevance, and personalization, and you’ll learn about shifting from “do/get” to “feel/do” experiences, preferred ways for consumers to earn and redeem, and the latest trends in gamification.
Annual report highlights what’s necessary to ensure your loyalty and rewards strategies are current, relevant, and impactful.
With the launch of Promotion & Loyalty Solutions, Merkle has increased its engagement capabilities to drive business results.