Royal Caribbean Engagement Hub

Royal Caribbean

Engagement Hub to Reward Exploration

Royal Caribbean drives engagement via interactive ship tour

Cruise lines face the challenge of separating themselves from the competition and standing out in the marketplace. Royal Caribbean wanted to disrupt the way people view cruising and make sure its industry-leading features were known to consumers. To drive this level of awareness, buzz, and education for the launch of Royal Caribbean’s newest ship, we built an online experience that drove consumer engagement and excitement via an interactive ship tour. This created an opportunity for Royal Caribbean to talk directly to their consumer, building a relationship with them while driving excitement and awareness for the new ship and its outstanding features.

Business Impact
15 Minutes

spent on site per registrant

57%

lift in new customers

30%

new email addresses to database

5.55

average visits per registrant

Neighborhood Adventures

A new neighborhood was unlocked each month to showcase a different area of the ship, and participants explored each neighborhood to find various activities, information, and chances to win. This project was a Loyalty360 Platinum award winner for Creative Campaign. 

Royal Caribbean Neighborhood Parkview balcony
Royal Caribbean Neighborhood Muffalo Potato
Royal Caribbean Neighborhood Spa
Royal Caribbean Neighborhood Rising Ride Bar
Royal Caribbean Neighborhood Casino
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Royal Caribbean Instant Wint Game
Instant Win Games

Various types of instant win games were hidden throughout the experience, including a prize wheel, spin-to-win slot machine, pachinko, click & win, and more.

Royal Caribbean Secret Codes
Code Entry

Special codes were released throughout the campaign via owned and paid media, and participants who registered with a code were entered into a special prize pool.