B2B Small Business Engagement
Intuit engages small businesses both within and outside of the financial industry
Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it just want to be known for engaging only accountants and other tax professionals. So, Intuit partnered with us to change consumer and marketplace perception. We helped them build and launch interactive campaigns to support small business as a whole, as well as to drive engagement with small business owners and employees. Below are some examples.
Canada Small Business Contest #MyQBSuccess
To drive advocacy two years in a row, we collected user generated content from current and future small business owners for Intuit. Both groups shared how their business would grow and succeed with seed money from QuickBooks. There was a separate experience for each segment with a $5,000 contest prize for entrepreneurs and $15,000 for existing customers.
$100K App Showdown
To extend its reach within the developer community and increase the number of new small business apps on the apps.com platform, Intuit partnered with us three different years to engage developers to build new apps and publish them on the platform.
Finalists competed at the QuickBooks Connect event and attendees were encouraged to share finalist apps on social media.