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2017 Loyalty Barometer Report

As loyalty marketing professionals, it may be easy to assume we all know what consumers want, but it was time for a gut check. We set out to get a barometer on where consumers stand with reward programs today, as well as on areas where brands should pivot to accommodate today’s consumer preferences.

What’s covered:

  • Why Consumers Participate in Reward Programs
  • Preferred Elements of Reward Programs
  • Preferred Ways to Earn
  • Preferred Ways to Validate Purchase
  • Rewarding Beyond Purchase
  • What Consumers Like Least

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2017 Loyalty Barometer Report