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Yoox brings AI styling to mobile app

Ecommerce lifestyle retailer Yoox is introducing a new feature to its mobile application that uses artificial intelligence to create a more engaging shopping experience.

Yoox, part of Yoox Net-A-Porter Group, is launching YooxMirror, which will feature a collection of products organized around fashion themes on a weekly basis. AI technology will suggest specific items so users can create and view stylish outfits before completing a purchase.

"As online shopping continues to surpass bricks-and-mortar, luxury brands in particular need to find ways to make it faster and easier for consumers to get their perfect purchase and reduce friction across all stages of their experience," said Gina Fleck, director of loyalty at HelloWorld, Seattle. "One of the features that makes [YooxMirror] unique and so interesting is the ability for consumers to upload their picture and virtually 'try on' the items.

"More and more, consumers are looking to brands to showcase clothing and accessories on 'regular people' who look like them, and caring less about how something looks on a typical model," she said. "Allowing the users to see the items on themselves makes their shopping process much easier and enables them to feel more confident about hitting 'Buy Now' on featured items."

[Read the full piece on Luxury Daily]