April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, ranked Merkle/HelloWorld as a Strong Performer in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.
The Forrester report assesses the state of the loyalty technology solutions market and how thirteen vendors compare against each other across 28 criteria. The evaluation examines current offerings including loyalty management, personalization and user experience, strength of strategy, and overall market presence.
HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions, was acquired by Merkle in January 2018 and recently combined with Merkle’s LoyaltyPlus™ solution to create an industry-leading technology and consumer engagement practice. Participating in the Loyalty Technology Wave for the first time together, Merkle/HelloWorld earned positive feedback from clients, who “appreciate how configurable, easy to use, and accurate the platform is,” in addition to calling out “its open APIs and ease of implementation,” stating that “its real-time capabilities are very compelling.”
Forrester also cited Merkle/HelloWorld as “a [loyalty] platform with strong base functionality and capabilities for building engagement campaigns and programs.” Furthermore, report author Emily Collins, principal analyst at Forrester, noted in the report that “clients like the “tight relationship” they have with their account teams and are impressed by the subject-matter expertise of Merkle/HelloWorld leadership.”
“By bringing together HelloWorld with Merkle, we now offer both leading technology and deep loyalty expertise across industry verticals. We are very pleased that Forrester has named us a Strong Performer and are proud of its evaluation as well as the client feedback,” said Peter DeNunzio, CEO at HelloWorld, a Merkle Company. “Since launching Human Loyalty ® — our unique pairing of robust technology and data-driven strategy, creative, and analytics — our clients have succeeded in developing ever more meaningful relationships both emotional and rational with valued customers.”
The Forrester Wave™ report with rankings for each loyalty technology provider is available on Forrester.com.