Playbook shares what B2C marketers can expect from a loyalty marketing provider
COLUMBIA, Md., Nov. 08, 2018 (GLOBE NEWSWIRE) -- HelloWorld, a Merkle Company and leading provider of enterprise loyalty solutions, has been named in Forrester's Now Tech: Loyalty Marketing, Q4 2018 report as a mid-size vendor of hybrid loyalty solutions.
Forrester's latest report on loyalty tools and technology helps B2C marketing professionals understand the types of services and technology providers that develop, design, execute, and measure loyalty initiatives, ultimately allowing brands to build lasting relationships with customers. It also enables marketers to narrow their search by classifying vendors in terms of size, capability, geography, and vertical market focus.
HelloWorld offers a vast ecosystem of digital engagement to drive deeper affinity, loyalty, and purchase intent across industries and consumer touchpoints. With deep expertise in loyalty programs and multichannel messaging, HelloWorld offers a differentiated focus on promotions, such as sweepstakes, contests, and instant win games, which are often leveraged to activate a brand's loyalty audience.
"As loyalty programs become more ubiquitous, our emphasis on emotional loyalty and building brand affinity has become a powerful differentiator," said Peter DeNunzio, CEO of HelloWorld. "Whether offering stand-alone promotions, aimed to drive loyalty, or long-term loyalty programs, our solutions drive brand engagement by creating authentic, value-driven interactions with consumers. We are proud to be included in Forrester's Now Tech: Loyalty Marketing report."
Fortune 500 companies seek HelloWorld's expertise in creating end-to-end loyalty solutions, as well as to devise promotional strategies for loyalty programs that HelloWorld doesn't administer. The company's impact spans 44 countries for leading brands such as AARP, Coca-Cola, Samsung, and Johnson & Johnson.
The Now Tech report is available on Forrester.com.
For specific loyalty solutions, please visit www.HelloWorld.com/what-we-do/loyalty
About HelloWorld, A Merkle Company
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and multi-channel messaging to continue the conversation in market. Founded in 1999 as ePrize, HelloWorld joined the Merkle family in 2018 and has offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Johnson & Johnson, Microsoft, and Starbucks. For more information, please visit helloworld.com.
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