COVERGIRL and Walgreens' Hunger Games Quiz

COVERGIRL Promotion PictureFrom time to time we like to share new work we're adding to our portfolio, today we'd like to show you the COVERGIRL & Walgreens Hunger Games District Look Quiz. 

In this promotion fans of The Hunger Games: Catching Fire answered a series of questions about their style and favorite features to reveal their Hunger Games District Look.

COVERGIRL LooksThroughout the experience, available on both a microsite and a mobile-optimized site, consumers watched video tutorials to create their look and view relevant products. Additionally users who submitted a $20 COVERGIRL receipt were given a ticket to the movie and participants on mobile devices received a COVERGIRL coupon.

This promotion gave COVERGIRL and Walgreens a way to drive sales and encourage exploration of new products. By aligning the brand with a movie franchise popular with their consumers COVERGIRL was able to make the content truly relevant to their consumers.

To see more of our work, check out the portfolio here.

Published On
Friday, January 10, 2014