Strategic Expertise, Extraordinary Results |

Strategic Expertise, Extraordinary Results

Thousands of people play ePrize promotions every day, and many of them might ask, "Wow - I loved playing that Instant Win game, but how did ePrize come up with that awesome idea?!?!"

Well, I would like to introduce you to Strategic Services! The Strategy team is a group of 16 individuals who we like to call the industry "trendsetters" here at ePrize. Strategy is an important component of the ePrize process because it enables our company to deliver the promotion results for which a client is searching. This is done by first digging into the client (its brand, its target audience, its vertical, its promotion objectives, its success metrics, etc.) and then providing a solution. 

This concept is based on marrying the correct ePrize technology solution with a creative execution – the combination of both will make the promotion unique and compelling. To stay on top of the latest trends, the team conducts its own research, reads industry newsletters such as Promo Xtra and iMedia, combs through resources such as ComScore and eMarketer, attends conferences, and analyzes non-ePrize promotions, our competitors, our partners, and the promotional marketplace as a whole.

Since the team is spread throughout the different geographical ePrize offices, it’s a rare opportunity for the members of the team to meet in person. The team does, however, join forces virtually at least twice a week to participate in team meetings and brainstorming sessions. During these meetings, the team shares best practices, cool ePrize promotions, new concepts that have been created, and market research; touches base about particular projects or ePrize products; and spends time brainstorming creative solutions for clients.

So, the next time you are playing an ePrize promotion, you know where the idea came from - Strategic Services!

Published On
Wednesday, July 16, 2008